Thighvertising

Thighvertising: The new way to advertise

After reading an article about 'thighvertising', I was very surprised about how advanced advertising will become in the future. If the Japanese are starting this type of advertising now, this means that the trend will more than likely spread worldwide. In Japan, companies are renting women's legs to advertise. Companies want to advertise to consumers by being naturally drawn to the brand name. 

What does this advertising entail? 

Any female who wants to have their leg rented must be over 18 years old and also have more than 20 friends on social media services. The woman must wear a mini skirt with no tights, therefore have her thigh showing off the brand logo and / or name. The woman must keep the brand on her thigh for 8 hours of the day. After this 8 hours, the woman will be paid. They are encouraged to wear knee height boots to make the legs look more attractive. Also the woman must take a photo of herself wearing the brand on her thigh and share it on her social media.

Will this be successful?

I think that this type of advertising will suit male targeted products. Men will be attracted to women's thighs more than females. Therefore I think it very much depends on what brand will be advertised on the thighs.

I think that this type of advertising does make a lot of sense for the following reasons:

Clothing brands advertise their products through models and physical appearance. Therefore they advertise their clothes on a human body. If the model wears the clothes very well, people will be influenced to buy the product. 

Also by sharing photos on social media, this will help the brand expose their name. We all know how successful social media can be, the business value of advertising through Facebook and Twitter is practically free. From brands using social media, this will get everyone talking on line as well as offline about thighvertising. 

Even if thighvertising isn't accepted, this will cause a stir in social media.

As they say any media is good media as your brand will be all over social media sites.

www.creativeguerrillamarketing.com/guerrilla-marketing/thighvertising

Waterford Winterval 2013

Yesterday, I headed into town to see all the Winterval hype. It did not disappoint.

There was lot to do in town, we got hot dogs, walked around town and also watched the hype around the carousel.

To get us in the Christmas spirit we even got a white hot chocolate in Costa (Amazing!)

The vanilla white hot chocolate is topped with cream and a cherry syrup. 

The Christmas train was in operation, santa's grotto had a queue and it is definitely beginning to feel like Christmas.

Happy Christmas!

Jason Byrne @ Theatre Royal

Another Irish comedian will be stopping off in Waterford as part of his tour 

Jason Byrne

On Friday the 28th of February 2014. 

Tickets are priced at 20 euro each.

Jason Byrne has signed up with the BBC to write a sitcom called 'Father Figure'.

He is one of the most popular comedian, most known for hosting 'Anonymous' on RTE2.

This gig is bound to be a laugh out loud show, well worth going to see.

Hozier @ Theatre Royal

Wicklow born Hozier climbed the charts recently with his song 'Take Me To Church'

Tickets will be on sale from tomorrow, the 6th of December. Hozier will be performing on stage at the Theatre Royal on the 11th of January 2014. Tickets priced at just 16 euro each.

Hozier: singer of songs, teller of tales. It all begins here

His music is a mix of blues, jazz and soul. 'Take Me To Church' stormed the Irish charts for weeks and is still currently being played on all radio stations.

Definitely a concert not to be missed!

Walking on Cars @ Shortts

Last month, This Irish band performed for W.I.T students in the Dome. Due to high demand, they are returning to Waterford. They will be playing on the 19th of December at 8pm. Tickets are 10 euro each.

Walking on Cars are best known for their two singles 'Two Stones' and 'Catch Me If You Can'.

Here's the band live performing their new single 'Tic Tock' live: 

Cinema Listings

Films on show in The Odeon Waterford:

The Hunger Games: Catching Fire (12A)
The Hobbit: The Desolation of Smaug (TBC)
Carrie (16)
Saving Mr. Banks (PG)
Free Birds (G)
Gravity (12A)
Philomena (12A)
Thor: The Dark World (12A)
The Family (15A)
The Butler (12A)

Highly Recommended

The Hunger Games: Catching Fire has definitely been the most anticipated but it was well worth the wait. From start to finish, everyone was at the edge of their seats and with a great ending that will leave us dying to see the third film.

Neil Delamere

Neil Delamere is coming to Waterford

Neil Delamere will on stage in the Theatre Royal Waterford on Saturday the 4th of January 2014. One of Ireland's most loved comedians will be performing his gig 'SMARTBOMB'

This gig has been reviewed and the reviews cannot get much better... It's a night not to be missed 

Funny, engaged, clever, inventive, entertaining - Independent

Here is Neil Delamere in action:

Tickets cost 20 euro each 

Tickets available at www.theatreroyal.ie/events/neil_delamere_smartbomb