Thighvertising: The new way to advertise
After reading an article about 'thighvertising', I was very surprised about how advanced advertising will become in the future. If the Japanese are starting this type of advertising now, this means that the trend will more than likely spread worldwide. In Japan, companies are renting women's legs to advertise. Companies want to advertise to consumers by being naturally drawn to the brand name.
What does this advertising entail?
Any female who wants to have their leg rented must be over 18 years old and also have more than 20 friends on social media services. The woman must wear a mini skirt with no tights, therefore have her thigh showing off the brand logo and / or name. The woman must keep the brand on her thigh for 8 hours of the day. After this 8 hours, the woman will be paid. They are encouraged to wear knee height boots to make the legs look more attractive. Also the woman must take a photo of herself wearing the brand on her thigh and share it on her social media.
Will this be successful?
I think that this type of advertising will suit male targeted products. Men will be attracted to women's thighs more than females. Therefore I think it very much depends on what brand will be advertised on the thighs.
I think that this type of advertising does make a lot of sense for the following reasons:
Clothing brands advertise their products through models and physical appearance. Therefore they advertise their clothes on a human body. If the model wears the clothes very well, people will be influenced to buy the product.
Also by sharing photos on social media, this will help the brand expose their name. We all know how successful social media can be, the business value of advertising through Facebook and Twitter is practically free. From brands using social media, this will get everyone talking on line as well as offline about thighvertising.
Even if thighvertising isn't accepted, this will cause a stir in social media.
As they say any media is good media as your brand will be all over social media sites.
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