Thighvertising

Thighvertising: The new way to advertise

After reading an article about 'thighvertising', I was very surprised about how advanced advertising will become in the future. If the Japanese are starting this type of advertising now, this means that the trend will more than likely spread worldwide. In Japan, companies are renting women's legs to advertise. Companies want to advertise to consumers by being naturally drawn to the brand name. 

What does this advertising entail? 

Any female who wants to have their leg rented must be over 18 years old and also have more than 20 friends on social media services. The woman must wear a mini skirt with no tights, therefore have her thigh showing off the brand logo and / or name. The woman must keep the brand on her thigh for 8 hours of the day. After this 8 hours, the woman will be paid. They are encouraged to wear knee height boots to make the legs look more attractive. Also the woman must take a photo of herself wearing the brand on her thigh and share it on her social media.

Will this be successful?

I think that this type of advertising will suit male targeted products. Men will be attracted to women's thighs more than females. Therefore I think it very much depends on what brand will be advertised on the thighs.

I think that this type of advertising does make a lot of sense for the following reasons:

Clothing brands advertise their products through models and physical appearance. Therefore they advertise their clothes on a human body. If the model wears the clothes very well, people will be influenced to buy the product. 

Also by sharing photos on social media, this will help the brand expose their name. We all know how successful social media can be, the business value of advertising through Facebook and Twitter is practically free. From brands using social media, this will get everyone talking on line as well as offline about thighvertising. 

Even if thighvertising isn't accepted, this will cause a stir in social media.

As they say any media is good media as your brand will be all over social media sites.

www.creativeguerrillamarketing.com/guerrilla-marketing/thighvertising

Waterford Winterval 2013

Yesterday, I headed into town to see all the Winterval hype. It did not disappoint.

There was lot to do in town, we got hot dogs, walked around town and also watched the hype around the carousel.

To get us in the Christmas spirit we even got a white hot chocolate in Costa (Amazing!)

The vanilla white hot chocolate is topped with cream and a cherry syrup. 

The Christmas train was in operation, santa's grotto had a queue and it is definitely beginning to feel like Christmas.

Happy Christmas!

Jason Byrne @ Theatre Royal

Another Irish comedian will be stopping off in Waterford as part of his tour 

Jason Byrne

On Friday the 28th of February 2014. 

Tickets are priced at 20 euro each.

Jason Byrne has signed up with the BBC to write a sitcom called 'Father Figure'.

He is one of the most popular comedian, most known for hosting 'Anonymous' on RTE2.

This gig is bound to be a laugh out loud show, well worth going to see.

Hozier @ Theatre Royal

Wicklow born Hozier climbed the charts recently with his song 'Take Me To Church'

Tickets will be on sale from tomorrow, the 6th of December. Hozier will be performing on stage at the Theatre Royal on the 11th of January 2014. Tickets priced at just 16 euro each.

Hozier: singer of songs, teller of tales. It all begins here

His music is a mix of blues, jazz and soul. 'Take Me To Church' stormed the Irish charts for weeks and is still currently being played on all radio stations.

Definitely a concert not to be missed!

Walking on Cars @ Shortts

Last month, This Irish band performed for W.I.T students in the Dome. Due to high demand, they are returning to Waterford. They will be playing on the 19th of December at 8pm. Tickets are 10 euro each.

Walking on Cars are best known for their two singles 'Two Stones' and 'Catch Me If You Can'.

Here's the band live performing their new single 'Tic Tock' live: 

Cinema Listings

Films on show in The Odeon Waterford:

The Hunger Games: Catching Fire (12A)
The Hobbit: The Desolation of Smaug (TBC)
Carrie (16)
Saving Mr. Banks (PG)
Free Birds (G)
Gravity (12A)
Philomena (12A)
Thor: The Dark World (12A)
The Family (15A)
The Butler (12A)

Highly Recommended

The Hunger Games: Catching Fire has definitely been the most anticipated but it was well worth the wait. From start to finish, everyone was at the edge of their seats and with a great ending that will leave us dying to see the third film.

Neil Delamere

Neil Delamere is coming to Waterford

Neil Delamere will on stage in the Theatre Royal Waterford on Saturday the 4th of January 2014. One of Ireland's most loved comedians will be performing his gig 'SMARTBOMB'

This gig has been reviewed and the reviews cannot get much better... It's a night not to be missed 

Funny, engaged, clever, inventive, entertaining - Independent

Here is Neil Delamere in action:

Tickets cost 20 euro each 

Tickets available at www.theatreroyal.ie/events/neil_delamere_smartbomb

Christmas @ The Reg Waterford

The Reg Waterford and Winterval have teamed up to show Christmas movies at The Reg throughout the festival.

From the 29th of November til the 23rd of December, The Reg will be presenting families with 'Arthur Christmas'. Families can relax while watching a movie or listening to story telling which enjoying hot chocolate and popcorn.

There will be 4 movie showings a day

• 1.15pm
• 3.15pm
• 5.15pm
• 7.15pm

Story telling will be at:

 10am and 12 noon Monday - Friday 

 4pm Saturday and Sunday

There will be limited spacing so arrive early not to miss out.

The Reg Waterford

A brand new bar, restaurant and event venue is after opening along side the tower on the quay.

Open 7 days a week, The Reg Waterford offers delicious food, live entertainment, craft beers and also outdoor roof terrace. 

The Reg is only open a few weeks and the place is constantly full. At night, the age limit is over 23's where they have live bands playing regularly. 

There Facebook page has gained over 5,500 likes just over a short period of time. 

Check out their Facebook page for daily updates www.facebook.com/theregwaterford

Lights ON!

Today at 5 p.m. the Christmas Lights in Waterford were turned on!

We can officially say that Christmas starts now.

It is near to impossible to go into a shop without hearing Christmas music.

The Christmas carousel is now open in the city center. The carousel cost 3 euro per ride and there is also discounts available during midweek times.

We can expect a variety of events over Christmas which are suitable for all members of the family.

Heathers + Gavin James @ The Forum

On Friday the 6th of December, The Heathers and Gavin James will be performing a double gig for a brilliant price of just 12.50 euro per ticket. As well as the two Irish acts, there will be a support act which will be Ryan Keen from the UK.

The Heathers have gained huge popularity from there hits 'Remember When' and also 'Forget Me Knots'. These songs were on the Irish charts for weeks at a time.

The 21 year old Irish songwriter Gavin James won Meteor Choice Awards 2013 with his hit ' Say Hello'

Gavin James also has received near to 360,000 YouTube hits with his cover of Daft Punks 'Get Lucky'.

A night not to be missed!

Winterval on Ice

I talked about this in a previous blog post. However, Winterval isn't even here yet and the ice skating is the main talking point. Winterval on Ice will be held in a large tent on The Quays.

There are also two prices available. Peak and off-peak prices will differ. 

Peak times (Saturday & Sunday)

• Adults (14 euro)
• Children (12 euro)
• Family of 3 (35 euro)
• Family of 4 (40 euro)
• Groups 10+ (11 euro each)

Off-peak times (Monday - Friday)

• Adults (12 euro)
• Children (10 euro)
• Family of 3 (30 euro)
• Family of 4 (35 euro)
• Groups 10+ (10 euro each)

Waterford 1100

Next year 2014, Waterford will celebrate its 1100th anniversary as the oldest city in Ireland. Waterford city was founded in 914 by the Vikings. To celebrate the occasion, several events have will be taking place in the city.

There will be a major event taking place on New Year's Eve in the City Hall. Another huge event will take place on  the Quay on the 4th of January. These events will be free to attend and suitable for all members of family.

For more updates : www.facebook.com/Waterford1100

The Original Rudeboys @ The Forum Waterford

Another great Irish band playing in The Forum at the end of the year.

The Original Rudeboys are after releasing their first single from their second album. The concert is expected to be sold out due to the success of their first album 'This Life'. They are just after finishing up a European Tour where they were a support act for The Script.

The concert will be held in The Forum on the 29th of December. Tickets are just 15euro. 

Tickets are on sale now and are available to buy on The Forum website.

Keywest @ The Forum Waterford

Keywest have announced their tour and luckily they will be coming to Waterford.

The Dublin band have become a hugely successful band with their songs on the Irish charts for weeks. They are back in Waterford this year due to last years sold out concert. Get your tickets quick!

They will be playing in The Forum on December 14th. Tickets are at a very resonable price of only 12.50euro. 

Any W.I.T. students can get these tickets for only ten euro each at the students union.

A night not to be missed!

Here's a link to there latest song: Electric Love

An Rinn

An Rinn, also known as Ring, is situated near Dungarvan off the Cork Road. An Rinn is a Gaeltacht area where Irish is the first language. Aside from the language cultural, the surrounding views is a major attraction.

Ring college has become hugely successful especially during the summer months. Rinn college is a primary and boarding school. During summer months it opens as a summer camp where students travel to from  all parts of the country. 

www.anrinn.com

Kitchen Hero

'The Homecooked Tour'

Donal Skehan

Donal Skehan will be coming to the Theatre Royal Waterford on the 26th of November. The chef is known well for his RTE TV programme 'Kitchen Hero'. Donal will be on stage doing cooking demonstrations.

Donal Skehan has just released his new book 'Homecooked' which his tour will be based on.

Tickets available on www.theatreroyal.ie which are priced around 20euro each. 

The chef also has released a quarterly magazine which has proved to be a great successful. While waiting for the tour to reach Ireland, you can keep up to date with his blog www.donalskehan.com

The Phantom of the Opera

It's finally here!

The Phantom of the Opera will be hitting Waterford for the first time ever. It will be held in the Theatre Royal from the 31st of October to the 9th of November.

The South Eastern Youth Group will be presenting the production, previous productions the group were involved in were Les Mis and also Miss Saigon. The Phantom of the Opera will appeal greatly to any Andrew Lloyd Webber fans and also musical fans. This show is bound to be a sell out so book your tickets fast. Tickets are priced at 20euro each. Click on the link for more details of the production www.theatreroyal.ie

House of Horrors

Just in time for Halloween, the Forum Waterford will be the venue of this years House of Horrors. This will be the fifth year in a row that the event has returned to the city. 

The House of Horrors has been said to be the scariest show in Waterford. The shows last day will be on Friday so book your tickets quick to see the show before it's closing date. This year, the house has a second level meaning double the fear. 

More details on www.forumwaterford.ie

House of Waterford Crystal

Waterford Crystal is still hugely associated with Waterford city. The new house of Waterford Crystal is currently used for manufacturing, retail and visitor purposes. It is situated in the city center.

The brand is know nationally as well as internationally. The company produce well made, high quality products including sporting trophies, glass ware as well as collaborating with designers in some of their collections.

Visitors or tourists can have factory or retail tours and their website also includes a blog for updates on the company. Check out: www.waterfordvisitorcentre.com

Nire Valley Drop

The Nire Valley Drop will be held on the 27th of October. This mountain biking event will be help at the foot of the Comeragh Mountains.

Here is a quick YouTube video of what is involved:

The course will be 40km long which will consist of dirt trails, gravel paths as well as uphill and downhill sections. People would wish to participate must be over 18 and must have a mountain bike. Most of the entrance fee will be donated to the Haven for Haiti charity.

More information and updates can be found on Facebook: www.facebook.com/nirevalleydrop

ODEON Waterford

ODEON, Waterford's cinema is rarely quite. It is situated in the city center. It consists of 8 screens where there are over 1,000 seats all with full surround sound. Premier seats are available in each of these screens. Other major attractions in the cinema would be Costa and also the Ben & Jerry's Cafe. 

The cinema caters for every age group by offering a selection of film suitable for different interests.

The cinema is finished with the highest standards which makes the experience more enjoyable.

ODEON Cinemas have a website where you can see their weekly offers and also of course times and prices. Booking tickets online has become increasingly popular and their website makes that option even easier.

Check out www.odeoncinemas.ie

Winterval

It's back...Winterval 2013!

Waterford Winterval is back on the 29th of November til the 23rd of December, it then continues from the 27th of December til the 31st. The Christmas Festival is packed with different events and activities for everyone. Last year the most popular event was of course Winterval on Ice, which is back due to high demand. 

There new 2013 brouchure has been uploaded on their website.

They also have set up a Facebook page and Twitter account which you can access from their website.

Click on the link for more details.

 www.winterval.ie

Halloween

With Halloween just around the corner, everyone is on the look out to get the best costumes.

Party World in Tramore have extended their Halloween opening hours due to popular demand.

The shop offers a wide range of costumes and decorations for every occasion. 

They also offer an international delivery service. However if you purchase over 59.99 euro worth of goods in Ireland you get free delivery.

For more details check out www.partyworld.ie for online shopping, a blog and great offers!

Also, students get 10% discount with their student cards.

So hurry up and get your costume in time for Halloween before it's too late

Tramore

Tramore is the most popular beach in Waterford during the peak season. It is about 20 minutes from Waterford City by car and there is also a regular bus service available from the city.

There are a variety of attractions suitable for everyone in the family.

The beach is over 5km long which offers a lot of amenities, the most popular being surfing where you can also get lessons and they also offer board hire.

There is also a promenade, a diving board and cliff walks. Beside the promenade during peak season there is a amusement park and an arcade. Tramore is perfect for a day trip even if the weather isn't the best, people have the option to go to Splashworld. Splashworld is an indoor heated swimming pool which cater for everyone. For young children, there is Run Amuck and Pirate Adventures. In Tramore itself there are cafes and restaurants.

For those interested in catching the scenery, there is a coastal drive which leads onto nearby villages and towns. 

Waterford Film Festival

The Waterford Film Festival will take place next month from the 8th - 10th of November at the Greyfriars Art Gallery, the gallery is turned into a mini cinema for the weekend. This will be the 7th year of running this festival. 

Each year the film festival has grown from strength to strength by an increase in submissions. Last year held the record of highest attendance. 

The festival encourages filmmakers and writes of every age group to contribute.

In the last few years they have focused greatly on short films and screenplays which has become a major attraction.

More information can be found at www.waterfordfilmfestival.com

Gold Coast

The Gold Coast is located just 10 minutes outside Dungarvan. It is around a half an hour from Clonea Strand. In the last few years they have improved the path ways so people can walk or cycle from Clonea or the Gold Coast and directly into Dungarvan.

The Gold Coast consists of a golf course and hotel resort, a fishing pier, camping and caravan park and also houses to rent. Just like Clonea Stand, the Gold Coast is also a popular destinations as both places compliment each other.

I would recommend to anyone, even if you are passing through Dungarvan to take a small detour along the coast to see the views.

Clonea Strand

Last week I blogged about Dungarvan. This week I will be blogging about Dungarvan's surrounding areas. Clonea Stand is located on the coast of Waterford, just outside Dungarvan. It is about a ten minute drive from Dungarvan. Clonea Stand is a popular tourist attraction especially in the summer as there is a caravan and camping park just a two minute walk from the beach. This park is packed during peak season.

There is a hotel in Clonea Strand which now just opens during the summer months. During peak season a chipper and shop opens also for the tourists.

Clonea is a perfect place to visit during all the seasons even a walk on the beach during winter.

Here are some pictures from summer.

Nire Valley

The Nire Valley is located at the base of the Comeragh Mountains, Co. Waterford. This year marks the 20th annual Comeragh autumn walking festival. This year the festival is being held next weekend (11th - 13th of October).

Participates will have a great variety of walks to choose from, some walks lasting from 3 to 7 hours. Family walks would be considered 3 hour walks. More advanced, experienced walkers would be able for the variety of 7 hour walks which could be up to 22kms long. Walks will be held on both Saturday and Sunday.

There will also be a weekend full of entertainment for all the family.

More information at http://www.nirevalley.com/

Night Life

Waterford has a good choice of nightclubs and late bars and most of these are located very close to each other. These nightclubs and late bars open mid week to attract students as well as weekends. 

Most Popular:

The Foundry

Sinnotts

Masons

Shortts

Crystal

These nightclubs and late bars update their Facebook weekly for any events or special offers coming up.

Dungarvan

Dungarvan is well known for being a thriving town. The Quay overlooks Dungarvan Harbour which is constantly filled with boats during every season. It is about 40 minutes outside Waterford city. In summer during peak season, Dungarvan and the surrounding areas are filled with tourists. 

The town is not only popular for the scenery but also does not disappoint when it comes to food. 

Restaurants:

Tannery Restaurant

Crew's Steak and Seafood Restaurant

Nude Food

Interlude

The Moorings Bar and Restaurant

Dungarvan really is at the center of a lot of tourist attractions.

Places to visit:

Dungarvan Castle

Dungarvan Bay

Dungarvan Lighthouse

The Gold Coast

Clonea Strand

Dungarvan is well worth a visit!

Whitehorses Restaurant

While in Ardmore, we went for dinner in the Whitehorses Restaurant. Ardmore was extremely quite all weekend, most likely due to the foggy weather. However, The Whitehorses Restaurant clearly does not have to rely on the weather to bring the crowds into the restaurant. This was not surprising due to the 2013 awards on the wall outside.

In the summer it opens for lunch and dinner but once winter comes it focuses just on evenings.

It is on the pricey side however the quality of the food is second to none. I would definitely go there for an occasion again, like this weekend celebrating my sister's birthday.

The restaurant had two sittings, and we were booked in for the late sitting, around 8.30p.m. We were guided to a sit down area while we waited for our table and there was also outside seating. The restaurant was very rustic and unique.

There was a lot to choose from, I decided I would get as a starter, Chicken Liver Pate, followed by Lobster Thermidor and then for desert a chocolate mud pie. Each course was without fault and tasted amazing!

Ardmore

For the weekend, we visited Ardmore. Ardmore is a seaside village located on the Waterford coast. It is between Dungarvan and Youghal  on the main Cork - Waterford Road. Ardmore is a very popular tourist attraction in the summer months. Ardmore is ideal for a perfect Sunday roadtrip!

The main attractions would be the blue flag rated beach and also the cliff walk which over looks the sea and surrounding areas. The picture above shows the view from where you can start the cliff walk. 

I would definitely recommend a trip to Ardmore just for the view alone.

Introduction

Hi,

My name is Eibhlin O'Keeffe. I am currently a student in Waterford Institute of Technology. I am in second year student studying a BA in Marketing with Advertising and Online Media. I am basing my blog on a Waterford event guide and also my own reviews. These reviews will include anything from trips around Waterford and the surrounding areas to restaurants recommendations.

 Keep posted for updates on what Waterford has to offer!